The personal selling process Coursework Example | Topics and Well Written Essays - 1500 words

The personal selling process - Coursework Example This research will begin with the statement that personal selling forms a critical part of a marketing plan for a company that engages skilled salesperson in a successful deal with a customer. The salesperson should have the ability to successfully close the deal with the customer so that he/she is interested in the company products or services. The present research has identified that in order to successfully close a sales deal, a salesperson should be attentive to the present need of the customer and offer him/her the required products or services. It will be incorrect to state that the job of a salesperson is easy, as convincing a human being for a product or services is hard due to the different bent of mind of the consumers. The author has rightly presented that the companies lay emphasis on the art of selling and there is a definite process that is followed by a salesperson for converting a lead into the buyer. Thus, it is the most expensive form of marketing, where the salespe rson should follow definite steps in order to bring sales revenue to the company. Each of these steps is important for the salesperson and company. ThyssenKrupp AG is regarded as one of the largest steel producers in the world and it also engages in providing systems and component to the automotive industry, elevators, escalators and industrial services to its customers. It engages in business-to-business selling with the customers.

Social Media Essay Example for Free

Social Media Essay Social media today is one of the most advanced platforms for companies to market their product instantaneously and to a large audience with just a click of a button. With the current technological boon the world is undergoing, social media has definitely taken the front seat and helped an array of organisations from different fields to become some of the world’s leading profitable organisations. Social media marketing (SMM) is a form of Internet marketing that utilizes social networking websites such as Facebook, twitter, instagram etc. as a marketing tool to advertise and market their products to the general public. This essay will focus on the different uses that social media websites have to cater to marketing with reference to a multinational, e-business company called amazon. Since the internet is such a large market with a colossal number of social networking sites, it is important for organisations to plan before they venture into a marketing campaign on what exactly they need to achieve.. see more:social networks and our young generation. speech Amazon has now dominated the world of e commerce and online retailing with an immense competitive advantage by engaging customer satisfaction and planning a genuine marketing strategy. A large proportion of amazon’s marketing is on social media websites which is an appropriate place to find a large target audience to its website. Some of the companies’ key motives and strategy on social media marketing are discussed below. Firstly, amazon has established a clear cut goal of marketing online to increase brand awareness by promoting and advertising with sales offer to its target group on social networking arenas. Secondly the company has figured on what types of social media platforms they need to market their website on. Some of its primary marketing campaign takes place on sites such as Facebook, YouTube, twitter and Instagram, which are largely driven and operated by a young population who are more likely to shop online. Also its has engulfed and adapted strategies such as engage potential customers, prioritize the brand, measure the outcome, listen to feedback and control and develop its image. Social media has gained so much attention today, with a large population hooked onto social networking sites. This has given a massive opportunity for entities to market their products on these sites to a large audience with  sometimes at no cost to post online. amazon is a pioneer in social media marketing with its active involvement in advertising and promoting its business online. from directly emailing existing customers about sale offers to posting about its products on their facebook fanpage, it definitely has a large and active social media marketing involvement.

High School Graduate in the Real World :: Personal Narrative Essays

High School Graduate in the Real World With surprisingly minimal reluctance I face my new life. My heart is filled with excitement, while my mind teems with anxiety. Everything has changed. I suppose it really hasn’t, but it seems as if one little difference can make you feel like the whole world is turning inside out. I go about what will soon become routine for me without any second thoughts. Perhaps none of this has sunk in yet. I sit alone in a tiny cubicle only about five feet square and examine my new surroundings. I have been given all the little luxuries that such an entrapment can afford. The outdated computer that noisily hums and groans, looking for sympathy. The adding machine, the pens, the highlighter, piles of papers and documents. It is all that I have right now. I am dressed in a new gray business suit, one of many gifts that I recently received. A new dress code for a new lifestyle. Only two days earlier I was standing on a stage, looking out on nearly one thousand people, summing up thirteen years in five minutes. How do you express what effect thirteen years of schooling have had on you and your classmates in a new and unused way? My valedictorian address was one of the hardest papers-or speeches in this case-that I ever had to compose. The effort put into it also made it the most rewarding as well. â€Å"For a college application I was asked what saying I would publicize if given the opportunity. My answer was ‘Living is doing, not merely being.’† Those two sentences were my favorite part of the speech. I talked about taking charge of our own lives and making a positive difference in the world. I didn’t waste any time following my own advice. Two days later I am starting what will probably become one of the most challenging but personally fulfilling experiences of my life. At six o’clock this morning my alarm clock once again did not fail to wake me from my peaceful state. I can be so resentful of that. Only seconds before I had been driving as quickly as my car would go around hairpin turns on a seemingly endless highway with a strong cool breeze blowing my hair in all directions. The remorseless beeping brought me back to reality. I went about my usual morning routine, except this time my destination would not be the same.

People and society Essay

The writer basically talks about the conditions, events, problems, and trends of the larger regions as well as the individual nations. The writer basically uses a cross-disciplinary approach and talks about the physical landscapes and the culture that is being followed in the Asian-Pacific countries where most of the people live, mainly China and Japan. Moreover, some of the highest mountains and longest rivers are also found in Asia. These populated countries consist of many people belonging to various ethnic groups who follow different cultures, religions and speak different languages. (Weightman, 2001). The chapters that I would be mainly focusing are based on the aspects of people and society in Pacific Asia. The people of Japan mostly reside in Honshu, Kyushu, Hokkaido and Shikoku. The two terms that means people of Japan are Nipponjin and Nihonjin and they basically resemble the Tibetans. Japan has a very high population and in 2002 it was declared to be the 10th most populous countries; however the Japanese population has been facing a decline due to the western influence because of which small household have become a trend. Japan has a homogenous culture, tradition and language and the main religions are Buddhism and Shinto. Most of the people in Japan live in the urban areas than in cities. (Maps of the world. com, n. d. ). Like Japan, China is also one of the populous countries in the world. China is a multi ethnic country and majority of the population speak Chinese. (Welcome to China, n. d. ). Most of the people in China grow rice, ride bicycles and fewer cars can be seen only in cities. They Chinese people prefer doing things in the old ways their ancestors used to. The Chinese people use the decimal system as their currency that consists of paper money as well as the coins.(Ebrey, n. d. ). Reference Ebrey, P. B. (n. d. ). People. January 21st, 2009. Retrieved from: http://depts. washington. edu/chinaciv/geo/people. htm Maps of the world. com. (n. d. ). People of Japan. January 21st, 2009. Retrieved from: http://www. mapsofworld. com/japan/culture/people-of-japan. html Weightman , B. (2001). Dragons and Tigers: A Geography of South, East, and Southeast Asia. 2nd Edn. Wiley, Hardcover. Welcome to China. (n. d. ). People of China. January 21st, 2009. Retrieved from: http://www. tooter4kids. com/china/people_of_china. htm

Baz Luhrmann’s Essay

How does Baz Luhrmann’s film adaptation of â€Å"Romeo and Juliet† visually highlight Shakespeare’s rich language and imagery? Shakespeare’s use of language reflects the theatre of his day. There were no elaborate set designs, costumes, lighting or sound effects and there were also only a small number of actors playing many different parts. This could get confusing and therefore the language and imagery had to do all the work for the audience, as the words were the only tools available to help them imagine the scenes vividly. In the prologue of â€Å"Romeo and Juliet†, line number twelve; â€Å"Is now the two hours’ traffic of our stage† and the very last words; â€Å"our toil shall strive to mend†, have significant meaning. These sentences, spoken by the chorus, highlight to the audience the key plot elements to come. It gives the audience an idea of what they are about to watch or read and makes the ensuing action more intelligible. This dramatic convention therefore acts almost like a movie trailer. In Baz Luhrmann’s film adaptation of the play, the prologue begins with a long shot of a television (within a television), with a reporter speaking to us from inside of it. Behind the reporter’s left shoulder are the words â€Å"star-crossed lovers† and a symbol of a broken ring. This, in the first minute of the play, already introduces us to the fact that Romeo and Juliet are star-crossed lovers, which is a major theme throughout the entire play. The news reporter then delivers the whole prologue from beginning to end, before the camera zooms further and further in until the point of extreme close up, at which point the prologue changes. This is how Baz Luhrmann achieves a similar effect to Shakespeare’s dramatic use of the prologue. By doing this, it is almost as if we are â€Å"entering† the movie and if you do not wish to â€Å"go in† then it is your choice not to continue watching. In the second sentence of the prologue, â€Å"In fair Verona (where we lay our scene)†, Shakespeare carefully uses the positive modifier â€Å"fair† to describe the city. This emphasizes the fact that Verona is closely associated with God, therefore establishing it as a peaceful, moral city. However, this is contradicted by negative modifiers in the next sentences of the prologue, which are â€Å"From ancient grudge break to new mutiny, where civil blood makes civil hands unclean†. This brings in the fact that there is an old grudge between two families. However, with this grudge there is blood shed and constant fights, some of which draw in innocent civilians. In the movie this section of the prologue is shot from a fast-moving helicopter. There is an extreme long shot and an aerial view of Verona, which introduces us to the town. A statue of Jesus is shown, immediately followed by the words â€Å"IN FAIR VERONA†, in large, white letters. Then, for several seconds, there is jump cutting between the Jesus statue and the phrase. This is how Baz Luhrmann shows us that Verona is normally a good, religious city. This is then followed by some fast, substantial shots. We are shown two separate buildings; one which has the sign â€Å"Montague† at the top, and the other which has the sign â€Å"Capulet† on top. This introduces us to the two feuding families who are the centre of the play. In addition, a police car which says â€Å"Verona Police† is filmed. All of these key points visually highlight Shakespeare’s imagery and language. The police car is an indication of the violence to come that is caused by the feud and upsets the normal, peaceful status quo. The first six lines of the prologue are essentially the most important in establishing the plot – for example lines three and four from the prologue: â€Å"from ancient grudge break to new mutiny† and â€Å"where civil blood makes civil hands unclean†. Luhrmann usually emphasises these points with newspaper headlines shown in the movie with those exact sentences on them. These lines of the prologue are also heard as the voice-over of the Friar. Jump cutting is used to move from headline to headline and the newspapers are shot in extreme close up, surrounded by flames of fire. With each sentence of the prologue that is said, an accompanying image is shown on the screen with it. These include violent images such as police cars and police helicopters. Overall, expressive lighting is used in the film, to add even greater intensity to the conflict between peace and war in Verona. This, along with words such as â€Å"death†, â€Å"rage† and â€Å"blood†, really start to show the dark side of the plot and ironically contrasts with Verona being described as a â€Å"fair† city previously. Next, line ten of the prologue, â€Å"the continuance of their parents’ rage†, establishes the fact that the grudge between the families is a long-standing ordeal. This is represented in the movie with a montage, showing the many magazines which talk about the hatred of the two families. Line five in the prologue, â€Å"from forth the fatal loins of these two foes†, aims to introduce the parents of Romeo and Juliet and in fact the two main characters themselves. Therefore, at this point, Baz Lurhmann shows a short clip of each significant actor in the movie. This is followed by a freeze frame on them, with the name of their character and any outstanding relationships he or she might have with other characters. The freeze frames are extremely close up on the characters’ faces and it sets the scene for the rest of the movie, so we know who to look out for. This is also an opportunity for Baz Luhrmann to give some limited information about the characters’ status. He does so by filming Montague and Capulet at a slightly lower angle than the others, making them appear more intimidating than the rest. This is how he effectively shows that they are the heads of the two households. In lines six and nine of the prologue, Shakespeare uses such phrases as â€Å"star-crossed† and â€Å"death-marked† to describe Romeo and Juliet’s love. First of all, â€Å"love† and â€Å"death† are oxymoronic and are not commonly found together in the same sentence. Secondly, â€Å"star-crossed† implies that they have no control over their love. It implies that Fate is in control and the minute they fell in love both were destined to die. In the film during this time, loud, fast and rising operatic music is played. This is incidental music significantly increases the level of tension and drama in the prologue. This is therefore appropriate for trying to emphasize the fact of the couple’s fated love. What Baz Luhrmann does here is basically pull the whole prologue together. Proceeding this, after the prologue has been explained, Baz Luhrmann tries to increase the level of suspense even further, to truly point out the violence and the tragic ending of the play. Therefore what he does, with the opera music still playing, is show most of the prologue on the screen in writing. Jump cutting is used between each sentence, but it is barely readable since the editing is at such a high speed, so the prologue is literally flashing before your eyes. Afterwards, Baz Luhrmann shows snippets from the entire movie to the audience. Jump cutting is used and the images flash at a very high speed before you. He goes from the end to the beginning of the movie, and what he achieves is, in a sense, a visual prologue! At the very end of the prologue, the title â€Å"Romeo + Juliet† comes up and the ‘plus’ sign is actually made to suggest a Christian cross. This subtly reminds us of the religious side of the play. This includes the Friar, who is a religious personage, the wedding that Romeo and Juliet have and also the whole theme of destiny and some divinity or higher power looking over and controlling us in life. So in conclusion, this is how Baz Luhrmann’s film adaptation of the prologue from â€Å"Romeo and Juliet† successfully visually highlights Shakespeare’s rich language and imagery. We can see how he has gone through the prologue and then fairly systematically translated its deeper meaning, in remarkably creative ways. He effectively translates all the messages of the prologue in a contemporary and entertaining context.

Unpacking the Invisible Knapsack essays

Unpacking the Invisible Knapsack essays As a child, growing up in a Christian home, I was taught to believe that we are all created equal. We all descended from Adam and Eve after all, right? We are all members of the human race and have the same advantages or disadvantages, depending on our individual family and community situations, but certainly not depending on the color of our skin. My small town northern Wisconsin community, however, had no ethnic diversity when I was growing up. While I learned about other races in school, my sheltered and naive youth taught me nothing of the then present day, real world, injustices. I remember a couple of different occasions, while sitting around the supper table, my dad talking about his Air Force days and his comment that some of his best friends were colored. I often wondered about that comment. As I got older, and a little bit more worldly, I have come to realize that my dad was probably trying to impress upon his children that he was not prejudice and that we should not be prejudice. Maybe he was even trying to convince himself that he was not prejudice, because in retrospect, I believe he was, even though he tried not to be. He was a very just and fair minded man but he still only knew what it was like to be white, just as his children and my children do now. Peggy McIntosh stated it very well for me when she said As a white person, I realized I had been taught about racism as something which puts others at a disadvantage, but had been taught not to see one of its corollary aspects, white privilege, which puts me at an advantage. (McIntosh) Years ago, I read Martin Luther Kings Letter From The Birmingham Jail. His statement, Injustice anywhere is a threat to justice everywhere struck me so greatly that I made a print and framed it. Dr. King had a beautiful concept of morality and I think his statement implies that when we devalue the humanity of another...

the fbi essays

the fbi essays The FBI or Federal Bureau of Investigation has been protecting the United States public for almost a hundred years. Whether it be in the lawless 20s or the Post Watergate era the FBI was still ensuring domestic security. This paper will show how the FBI throughout history has insured the Domestic Tranquillity in the United States and has insured that its Officers are the cleanest Americans and some of the more educated Americans do to the application process. The application process of the FBI is very difficult first you have never had anything to do with drugs i.e. selling, being a convicted drug offender. But they are leaneint on the use of marijuana their policy is no using more than 15 times in your life or use of it 3 years prior to applying to the FBI. An applicant who has sold any illegal drug for profit at any time will be found unsuitable for employment.1 This allows the FBI to have no corrupt agents coming in. The FBI has a special honorship internship program. The Honors Internship Program will begin approximately on the first Monday in June and will terminate approximately on the third Friday in August.2 This just happens to fall into the FBIs application window also. All expenses for Interns traveling to and from Washington, D.C. to participate in this program will be reimbursed by the FBI.3 This makes for a easier descision for a intern to come to Washington D.C just knowing that all of their travel expenses to and from Washington D.C. are all paid for. Undergraduate interns are paid at the GS-6 grade level, and graduate interns are paid at the GS-7 grade level on the government pay scale.4 This is pretty good pay for an intern. Like any job the FBI is based on how much education a Applicant has had. Information and assistance on housing is provided by FBI Headquarters. However, interns are responsibl...

History of the First Credit Card

History of the First Credit Card Charging for products and services has become a way of life. No longer do people bring cash when they buy a sweater or a large appliance, they charge it. Some people do it for the convenience of not carrying cash; others put it on plastic so they can purchase an item they can not yet afford. The credit card that allows them to do this is a twentieth-century invention. At the beginning of the twentieth century, people had to pay cash for almost all products and services. Although the early part of the century saw an increase in individual store credit accounts, a credit card that could be used at more than one merchant was not invented until 1950. It all started when Frank X. McNamara and two of his friends went out to supper. The Famous Supper In 1949, Frank X McNamara, head of the Hamilton Credit Corporation, went out to eat with Alfred Bloomingdale, McNamaras long-time friend and grandson of the founder of the Bloomingdales store, and Ralph Sneider, McNamaras attorney. The three men were eating at Majors Cabin Grill, a famous New York restaurant located next to the Empire State Building, to discuss a problem customer of the Hamilton Credit Corporation. The problem was that one of McNamaras customers had borrowed some money but was unable to pay it back. This particular customer had gotten into trouble  when he had lent a number of his charge cards (available from individual department stores and gas stations) to his poor neighbors who needed items in an emergency. For this service, the man required his neighbors to pay him back the cost of the original purchase plus some extra money. Unfortunately for the man, many of his neighbors were unable to pay him back within a short period of time, and he was then forced to borrow money from the Hamilton Credit Corporation. At the end of the meal with his two friends, McNamara reached into his pocket for his wallet so that he could pay for the meal (in cash). He was shocked to discover that he had forgotten his wallet. To his embarrassment, he then had to call his wife and have her bring him some money. McNamara vowed never to let this happen again. Merging the two concepts from that dinner, the lending of credit cards and not having cash on hand to pay for the meal, McNamara came up with a new idea - a credit card that could be used at multiple locations. What was particularly novel about this concept was that there would be a middleman between companies and their customers. The Middleman Though the concept of credit has existed longer even than money, charge accounts became popular in the early twentieth century. With the invention and growing popularity of automobiles and airplanes, people now had the option to travel to a variety of stores for their shopping needs. In an effort to capture customer loyalty, various department stores and gas stations began to offer charge accounts for their customers which could be accessed by a card. Unfortunately, people needed to bring dozens of these cards with them if they were to do a day of shopping. McNamara had the idea of needing only one credit card. McNamara discussed the idea with Bloomingdale and Sneider, and the three pooled some money and started a new company in 1950 which they called the Diners Club. The Diners Club was going to be a middleman. Instead of individual companies offering credit to their customers (whom they would bill later), the Diners Club was going to offer credit to individuals for many companies (then bill the customers and pay the companies). Previously, stores would make money with their credit cards by keeping customers loyal to their particular store, thus maintaining a high level of sales. However, the Diners Club needed a different way to make money since they werent selling anything. To make a profit without charging interest (interest-bearing credit cards came much later), the companies who accepted the Diners Club credit card were charged 7 percent for each transaction while the subscribers to the credit card were charged a $3 annual fee (begun in 1951). McNamaras new credit company focused on salesmen. Since salesmen often need to dine (hence the new companys name) at multiple restaurants to entertain their clients, the Diners Club needed both to convince a large number of restaurants to accept the new card and to get salesmen to subscribe. The first Diners Club credit cards were given out in 1950 to 200 people (most were friends and acquaintances of McNamara) and accepted by 14 restaurants in New York. The cards were not made of plastic; instead, the first Diners Club credit cards were made of paper stock with the accepting locations printed on the back. In the beginning, progress was difficult. Merchants didnt want to pay the Diners Clubs fee and didnt want competition for their store cards; while customers didnt want to sign up unless there were a large number of merchants that accepted the card. However, the concept of the card grew, and by the end of 1950, 20,000 people were using the Diners Club credit card. The Future Though the Diners Club continued to grow and by the second year was making a profit ($60,000), McNamara thought the concept was just a fad. In 1952, he sold his shares in the company for more than $200,000 to his two partners. The Diners Club credit card continued to grow more popular and didnt receive competition until 1958. In that year, both American Express and the Bank Americard (later called VISA) arrived. The concept of a universal credit card had taken root and quickly spread across the world.

See Below Essay Example | Topics and Well Written Essays - 250 words - 6

See Below - Essay Example Further, some people do not reason about some practices such as singing praise songs when worshipping in order to endorse their faith or belief system. On the other hand, morality can be independent of any belief system because it concerns much about what the society considers and accepts as good and acceptable behavior concerning most aspects of relationships, life, and inter-actions (Statman and Sagi 42). If religion is taken as a basis for morality, morality is strengthened because religious faiths are significant in offering morality direction and guidance of actions that are virtuous in a materialistic and corrupt world. In addition, it is not easy to differentiate right or evil from wrong unless a person has infinite or divine reference point, which in real sense is good. Religion provides this infinite reference point (Statman and Sagi 46). In addition, morality is strengthened because it is via religion that the platform of determining what is good or bad is

Chinese and Filipino American History in America Essay

Chinese and Filipino American History in America - Essay Example Both Chinese and Filipino immigrants followed different paths but faced similar hardships when coming to America. They also had their own unique experiences. Chinese sailors arrived in Hawaii in 1778 where many settled and married Hawaiian women. Immigration continued into the 19th and 20th century as additional Chinese and Filipino workers were brought in to work on the sugar and pineapple plantations. The mid-1800s saw a surge in Asian immigration as many were brought in to work in California. Along with this surge in Asian immigration came a growing discrimination, anti-Chinese activism, and a fear called yellow peril. A relatively large group of Chinese came to the United States beginning in 1849, the start of the California gold rush. They stayed on and increased in numbers to work on the Transcontinental Railroad. Their work ethic is best described by Mary Cone writing in 1876 when she says they were, "[...] far more earnest and faithful than any other miners. [...] [T]hey enjoy the universal reputation of conscientious fidelity" (as cited in Mary Cone, 2003). However, when the economy faltered in 1870 the loss of jobs and competition for scarce jobs brought, "dislike and even racial suspicion and hatred. Such feelings were accompanied by anti-Chinese riots and pressure, especially in California, for the exclusion of Chinese immigrants from the United States" (Chinese immigration, 2004). During this period, a political party called The Workingman's Party was started in San Francisco with the slogan, "The Chinese Must Go" (The workingmen's party). This political pressure resulted in the Chinese Exclusion Act of 1882, which virtually ended Chinese immigration for over a century. With the loss of employment and mounting discrimination, the Chinese moved to a safe sanctuary in San Francisco that would later become known as Chinatown. In this neighborhood, they were able to provide a close knit social structure and offer community support to families and each other. It also allowed them to organize into a political faction that opposed anti-Chinese laws. Here, the Chinese community has maintained the Chinese values and cultural traditions and has developed a thriving Asian-American community inside San Francisco. Though the Filipinos took a different route to their American destination, their experiences and challenges were similar to the Chinese. The first permanent settlement of Filipinos was in the marshlands of Louisiana in 1763 as sailors escaped Spanish ships to escape their brutal treatment (Claudio-Perez, 1998). Steady immigration continued into the west coast throughout the 19th century, but the largest wave came between 1924 and 1935 when more than 100,000 Filipinos flooded into America to work in the booming agricultural business (Asian Pacific American studies, 2005). Filipinos settled mostly in large West Coast cities such as San Francisco and Seattle where the ships from Manila would land (Bautista, 2002). Most of them worked in the fields of California and Washington harvesting seasonal crops. In general, they were a migrant group that followed the crops through the seasons, and only settled for short periods in near ghetto conditions of 'Little Manilas". During the season, the population of the Little Manila in Seattle would shrink to a few hundred people, but in the winter it would be home for 3,500 occupants (Bautista, 2002). Here they would be located near the center of vice and entertainment. Because

Leung Tsang Hung and Lee Wai Yu v. The Incorporated owners of Kwok Essay

Leung Tsang Hung and Lee Wai Yu v. The Incorporated owners of Kwok Wing House, HKSAR FACV42007 - Essay Example Madam Liu died and it was found that the 15 lbs. triangular piece of concrete came from Kwok Wing House and fell from Flat A on the 11th floor and it formed the corner of a concrete canopy which is projecting out from over the enclosed balcony of the flat, before it had been detached and fallen down into the street ("Case Alert: Case 2 (FACV4/2007)," 2008; and "Leung Tsang Hung and Lee Wai Yu v. Incorporated Owners of Kwok Wing House FACV4/2007," 2007). The tenant as well as the incorporated owners was sued in negligence and public nuisance. And they were held liable for the case. The First Instance Judge as well as the Court of Appeal had dismissed the claim against the Incorporated Owners ("Case Alert: Case 2 (FACV4/2007)," 2008). The Court of Final Appeal handed down the decision on the case on October 26, 2007 and the case has clearly laid down the responsibilities as well as liabilities of the incorporated owners in relation to common areas and illegal structures of the building. They were also held responsible for the Death of Madam Liu. In August 1999, Madam Liu was plying her trade as a hawker in Tung Choi Street, when she met was struck by a falling piece of concrete coming from adjacent building, known as Kwok Wing House and as a consequence, she died. ... e decision on the case on October 26, 2007 and the case has clearly laid down the responsibilities as well as liabilities of the incorporated owners in relation to common areas and illegal structures of the building. They were also held responsible for the Death of Madam Liu. 3. Facts A. Factual events leading up to the case In August 1999, Madam Liu was plying her trade as a hawker in Tung Choi Street, when she met was struck by a falling piece of concrete coming from adjacent building, known as Kwok Wing House and as a consequence, she died. That piece of concrete fell from Flat A on the 11th floor of the said building, which formed a corner of a concrete canopy projecting out from the enclosed balcony of the flat. Tenant of the flat and incorporated owners were sued in negligence and public nuisance. The tenant and owners of the flat were held liable, however, the first Instance Judge and Court of Appeal had dismissed the claim against the Incorporated Owners so, the plaintiffs appealed to the Court of Final Appeal ("Case Alert: Case 2 (FACV4/2007). Accident's Cause There was a canopy protruding from outer wall of the premises on top of the building to which someone added the extended canopy and converted the open balcony beneath as part of the covered space inside the premises. From that extended canopy the fatal concrete fragment fell. No evidence found when was the extended canopy erected and who was responsible for it and it could have been erected in 1964, soon after occupation permit was issued and before the sale of the said premise to its first owner. Investigation report of Building Authorities implies that the extended canopy was cast against the approved canopy with roughened joint however, connecting steel reinforcement and spanned between the

Accounting for Leaders ( Case study analysis) Essay

Accounting for Leaders ( Case study analysis) - Essay Example As a result a number of car owners would pass by Bob’s shop which facilitated in increasing the popularity of the shop. However since this parking system was stopped, Bob felt that his business was losing popularity. Bob also noticed that the general sales of children’s bicycles had dropped considerably. Bob suspects that a large amount of sales of his shop has shifted to the bicycle and car maintenance retailing chain located at the town’s main shopping centre. The Christmas sale of the shop was also much lower than expected. The shop was clammed with cheaper bikes clearly depicting that the shops had declining number of customers. The recent recession also had a negative impact upon the business (Cowen and Hoffer, 1985). Bob’s cafà © is run by Bob’s wife Sophie. Apart from providing internet services, the shop also provides services such as computer and software upgrade, computer repair, software installation, cleaning and configuration of computers. Sophie is concerned regarding the cash flow of the business rather than profitability. The bank overdraft of the business has been continuously rising since the last two years. Sophie could not understand the reasons behind such an increase. Sophie although provides services on credit in order to increase her sales, but she has not come across any bad debts (Brigham and Houston, 2011). The information required for taking decision in respect of Bob’s Bikes is obtained through the different rations computed from the business’s annual financial statements. The financial ratios of 2012 and 2013 were taken into consideration for taking the required decisions. Bob’s main issue is to analyze the profitability of the business. Financial ratios are considered as a suitable measure for analyzing business performance. Evaluating the progress of any business is vital and financial ratios are a suitable tool in examining the same. Financial ratios facilitate comparison of the performance

Macroeconomics Objectives of Governments Essay Example | Topics and Well Written Essays - 1500 words

Macroeconomics Objectives of Governments - Essay Example This paper offer a comprehensive review of the relative effectiveness of the different tools of macroeconomic policy, adopted by a different country`s governments, in attaining main macroeconomic objectives. The various theories, that suggest priority in utilization of specific tool, often interrelate and are applied by governments primarily to achieve sustainable economic growth. Generally, fiscal policy and monetary policy are used by the government to achieve the macroeconomic objectives. Whereas, fiscal policy is implemented by government through spending and taxation, monetary policy is essentially the responsibility of the central bank, through the controls of interest rates and the supply of currency. Both policies are implemented to reduce inflation rates and joblessness. Whereas, each macroeconomic goals can have repercussions on economic factors if they spiral out of control, a number essentially have a more significant impact on citizens. High rate of joblessness not only translates into lost revenue for the government, but can signify a permanent reduction in an individual’s chances of securing employment through loss of expertise. Low inflation rates is not a big issue, and as long as the citizens are in employment positions with adequate earnings; low rates of inflation will not result in any economic problem. Most people’s earnings, student endowment funds as well as pensions, are modified in line with commodity prices, and therefore, controlling inflation below the 2% level is not a major government concern. (Kiefer 2000). Nonetheless, increases in inflation may reach a point where its side effects reduces international competitiveness, dampens the hope of foreign inward investors, and shifts redistribution of income from savers to borrowers to a point that it is harsh economic impacts turns out to be a key government concern (Nayyar 2011). Fig 2. Aggregate Expenditure According to Jin (2007), a current account shortfall on the balance of payments may be of less significance to government organizations, especially if the capital markets and the national currency are stable. Conversely, this may imply that an economy’s expenditures have stretched past its revenue collection, and at a given point the expenditure will have to be countered by substantial inflows. The United Kingdom, for instance, has massive foreign investments with substantial revenue potential, which may imply the shortfall will be checked if the economic condition is left to take its own course (Fig 2). According to Kiefer (2008), whereas, governments should not attempt to correct current account shortfalls with demand management practices: policies leaning toward supply have shown better results in regard to the restoration of permanent competitiveness of the economy. According to Froud, Moran, Nilsson and Williams (2010), the most controversial of government objectives is the policy of imposing more taxes on the higher-end population and handing it to the lower-end, in order to bridge the gap between the two economic segments. Kiefer (2000), point out that redistributing revenue from the moneyed to the poor via

Accounting for Leaders ( Case study analysis) Essay

Accounting for Leaders ( Case study analysis) - Essay Example As a result a number of car owners would pass by Bob’s shop which facilitated in increasing the popularity of the shop. However since this parking system was stopped, Bob felt that his business was losing popularity. Bob also noticed that the general sales of children’s bicycles had dropped considerably. Bob suspects that a large amount of sales of his shop has shifted to the bicycle and car maintenance retailing chain located at the town’s main shopping centre. The Christmas sale of the shop was also much lower than expected. The shop was clammed with cheaper bikes clearly depicting that the shops had declining number of customers. The recent recession also had a negative impact upon the business (Cowen and Hoffer, 1985). Bob’s cafà © is run by Bob’s wife Sophie. Apart from providing internet services, the shop also provides services such as computer and software upgrade, computer repair, software installation, cleaning and configuration of computers. Sophie is concerned regarding the cash flow of the business rather than profitability. The bank overdraft of the business has been continuously rising since the last two years. Sophie could not understand the reasons behind such an increase. Sophie although provides services on credit in order to increase her sales, but she has not come across any bad debts (Brigham and Houston, 2011). The information required for taking decision in respect of Bob’s Bikes is obtained through the different rations computed from the business’s annual financial statements. The financial ratios of 2012 and 2013 were taken into consideration for taking the required decisions. Bob’s main issue is to analyze the profitability of the business. Financial ratios are considered as a suitable measure for analyzing business performance. Evaluating the progress of any business is vital and financial ratios are a suitable tool in examining the same. Financial ratios facilitate comparison of the performance

Green cars (electric cars) Essay Example | Topics and Well Written Essays - 250 words

Green cars (electric cars) - Essay Example ough no one can argue that electricity is a form of â€Å"clean energy† as compared to traditional fossil fuels, the fact remains that this electricity must be generated in some way: whether from coal, nuclear, or hydro stations – all of which represent a definite environmental drawback. Thesis sentence: A tangential problem to electrical generation that few people spend much time thinking about concerns the material that is used to make the batteries which will store the electrical power for the vehicles. V. Total environmental impact of the production process as compared to total carbon output and green technology/electric/hybrid vehicles as compared to the environmental effect s of traditional automobile manufacturing Thesis statement: As factories will need to retool and diverse supplies of â€Å"rare earth† materials will need to be utilized in order to create these batteries, there will be a net loss of the earth’s resources as compared to traditional automotive manufacturing; as such, this analysis asks how this loss will be

Living As If God Does Not Exist Essay Example for Free

Living As If God Does Not Exist Essay Since ancient times, alongside society’s development is the widespread proliferation of the religious consciousness of mankind. Although primitive small-scale societies had always been depicted as animists and polytheists, the concept of the High God is a common theme that has already been discovered. Studies of ancient societies have revealed in the belief of a Supreme Being, although this was also coupled with worship of lesser spiritual entities since the Supreme God seems distant and uninvolved in daily concerns of men. Compared with modern men, people of the ancient past were mainly agricultural communities. They are basically more aware of their natural surroundings and the different forces which affect his sustenance and survival. Many of these forces are beyond his control and understanding. Early man was therefore more inclined to acknowledge the existence of a Great Being who is responsible for the existence of the world and the one who is in complete control over all. Worship, whether to God or lesser spirits, has often been closely associated with receiving favour and positive results, or to ward off negative conditions like sickness. But current mode of attitudes and perspectives that pervade modern men has increasingly being held under the spell of beliefs that exclude God and the invisible world from the realm of reality and day to day living. Such an approach to life however, is not entirely exclusive in modern times. This was already present in the distant past where there were critics of religious beliefs for instance among some of the ancient Greek philosophers and the Roman Lucretius; in India, where most see it as a rich place of religious practices, materialism has already flourished at the time of the Buddha and for many centuries afterward which basically rejected all belief in a transcendent world; and in China, rationalist Confucianism often involved a rejection of religious doctrine. But these protests against the existence of and reliance of a Supreme Being or of spirituality in general, are only sporadic and never gained majority allegiance during its time. But this is now greatly pronounced in the modern period than ever before, since the powerful restatements of atheism and agnosticism have found a wide success in acceptance and following. The rise of the scientific discoveries and inventions, as well as the increase of intellectuals has made it more ideal to reject the existence of God and other religious values. Man sees himself as the ultimate controller of his destiny, as he experiences more control of the things that affect him. As greater understanding of the world around him is achieved, man sees a greater lack of importance in relying on an unseen and somewhat ‘distant’ God. Modern man is also pressed with many concerns. The large masses of manual workers that were born of out of industrialization in the big cities of northern Europe have caused them to become largely alienated from the faith of their fathers. It is both the social and intellectual forces which have thus combined to promote a widespread practical atheism. There are mainly anti-religious ideologies of modern man which has come to influence modern day thinking. First, was the growth of liberal humanism that principally influenced the western world. This philosophy is rooted in the scepticism of the eighteenth century; it received a greater momentum from the religious controversies of the nineteenth century. Second, was the spread of German type of atheism which were popularized by the writings of Feuerbach, Marx, and Nietzsche. Nietzsche even pronounced the death of God in one of his writings. He announced the death of God, as man is ‘awakened’ to the ‘reality’ that God is only a creation of the human mind. Today’s society is very much influenced, although mostly indirectly, by the banner of humanism that fiercely denounces the existence of God and His requirements. Humanism passionately proclaims that the acknowledgement of God is a declaration of war against life, against nature, against the will to live; and that Christianity is the formula for every slander against this present world and guilty of proliferation of ‘lies’ of a world beyond or afterlife. Out of this, came the atheistic Communist ideologies, which for some time in the past, has pronouncedly divided the world. Then, there were also the philosophical movement known as Existentialism, which ironically had Christian origins through the work of Kierkegaard, has nurtured within it a newer type of atheism, popular since the Second World War. Such a deluge of assault on the Christian faith would seem overwhelming and puzzling to those who profess faith in it. God and Christianity seem to have often called down upon strong denunciations. But it is not entirely out of reason. There has been the spectacle of inter-denominational strife, the growing cynicism towards the authenticity of those who were key figures of the Christian faith as against their extravagant lifestyles, memory of persecutions, and the political conservatism of many Christians all these must be taken into consideration. However, what could be considered a more major reason for rejection is because of the more common association of Christianity with Puritanism. There have, indeed, always been pronounced ascetic elements in the Christian experience, although they are considerably less than in most other of the world religions. It can be said though, that Puritanism and ascetism obviously have important place in certain kinds and phases of different religions. Puritanism demands the population at large to conform to it. Central to the Christian belief is the submission to the Supreme Being, and His instructions. The world, as symbolized by Nietzsche, continuous to express a strong reaction against such beliefs. God and his laws are often received as restrictive, since man’s experience show that he possess desires and instincts which often goes in conflict to what God approves, and must therefore contend with it for most of his time. For most men, this seems to constitute a kind of conspiracy to confine human self-expression and freedom. It is not surprising then, to see an abundance of decay in wide areas of society, since unwillingness to submit to God’s authority is more appealing in order to gratify the self. God is therefore seen as an enemy against the fulfilment of the desires and plans of the self. In addition to this, many simply suspect that those â€Å"kill-joy† Christians, do make those impositions on others condemning jollification and gaiety, as an unconscious repressions and anxieties which stems from Freudian influence. The rejection of the divine and supernatural is not just a mere intellectual scepticism about the truth of God and Christian beliefs; it has also been an emotional rebellion as well. Social factors have contributed. As we have seen, the dislocations caused by industrialism in many Western countries, have produced the alienation of much of the working masses from Christianity. In addition, social forces have brought a distrust of the older forms of authoritarianism. This was already demonstrated between the World Wars, the rejection of being ruled by a higher force. Moreover, this has been heightened after the war where many younger folks have opportunities of work and spending that often creates a sense of being relatively independent. This new found independence rewards man’s desire to be the sole controller of his own life. Such an attitude was already displayed since man’s creation. Self-rule, the rebellion against God’s authority has become the norm. With this development, the traditional forms of Christian teaching and preaching and the presentation of the ethical side of Christianity as something fixed and God-given have not had a widespread effectiveness. What is more popular in many folks of today’s generation is the adherence to anti-authoritarianism and which continuous to stimulate anti-Church feeling, even to the political level. Various advocacies that are being presented with much militancy and following today (i. e. same sex-marriage) run in complete opposition to God- declared laws. It is therefore not an unexpected condition that those who support such advocacies will reject God’s authority and existence. God’s ‘in-existence’ would mean that man can do whatever seems right in his own eyes. Truth and right is therefore relative. Also, aside from the agnostics and anti-religious atheism, are those within the so-called Christian societies, are a large number of people who simply do not attend church or religious ceremonies (Smart, pp. 558-573). They are not necessarily lacking in religious belief, but nevertheless they do not feel themselves called upon to belong to any religious organization. They are people who live in a large, gentle twilight zone between religiousness and agnosticism. They have inherited much of the humanist movement, but they do not share the intellectual presuppositions. They include many, therefore, who, when asked, profess belief in God or more vaguely in a Power which controls the cosmos. But they are not convinced of actively participating in worship of such a Being as something essential of one’s existence. They are not inclined to pray, seek God, read the Bible, though they might possibly do so in times of stress or great danger. They are, for the most part, alienated from the fellowship with God and the fellow believers. They are aware of the differences of teachings in different denominations, and are thus mistrustful of dogma. They have no wish to deny God’s existence outwardly, but they do not desire to seek and know Him. They have reverence for a Creator; but they feel that God is distant and detached. They respect Christian moral values, but they reject Puritanism. They do not have much sense of sin, but they admire saintliness. They are worried by death, and they hope to live for a better afterlife. But the division between heaven and hell they do not feel. Such people far outnumber the committed atheists and the explicit agnostics. For many members of society today, science possess greater prestige derived from the practical benefits of technology and the awesome mumbo-jumbo surrounding the expert, has superseded that of religion. The current civilization can be depicted in such a state. Although the blatant atheists and agnostics have been relatively few, the influence of their thinking has been formidable. Despite the ‘advancement’ in knowledge, man has generally been ignorant of God and His ways. What is generally esteemed as ‘wise’, those who reject God, does not see the pointlessness of their argument. Creation itself speaks as a witness to His superiority and existence. What is evident in creation is the presupposition of a Creator. If the world and the universe came out of chaos, scientific discoveries show that everything in it has a purpose and held with much order, which could not basically flow in congruence with the ‘accident’ theory. Also, the amazing functions of the human body, also defy such a premise that man was created by chance. For man to reject his Creator and His authority is one of the most miserable and worse thing that has occurred to man. Man indeed is very much in need of redemption from the futility of his own way of thinking. Reference: Smart, Ninian. (1984). Contemporary Religious Experience. The Religious Experience of Mankind. New York: Charles Scribner’s Sons

Business overview of sainsbury plc

Business overview of sainsbury plc Sainsbury PLC is considered as one of UKs leading food retailers. The Sainsbury history starts in 1869 and today it says We provide Healthy, Safe, Fresh and tasty food (Sainsbury, 2011). Sainsbury brand has maintained goodwill for many years by providing its customers with healthy safe and tasty food. No compromise on price and quality has been made as they go hand-in-hand. Groceries in Sainsbury was introduced in 1903.John James Sainsbury died in 1928 by that time there were 128 shops and his last words were to keep shops lit. (Sainsbury, 2011). FROM FIELD TO FORK IN UNITED KINGDOM 17,000 Farmers Grocers 2,000+ Suppliers 22 Distribution Centres 800+ Supermarkets 30,000+ Products 150,000+ Colleagues 19 Over million Customers 3) Evaluation of stake holders. Anyone who can affect or be affected by the actions of the organization (Godson, 2008).The term stakeholder was first used by the Stanford Research Institute in 1963 to jointly describe consumers, shareholders, suppliers, employees, financial lenders, and society in general. (Reed, 2008). Relationship Marketing model developed by Gummessons consists of four broad partnerships were exchange take place. They are applied in case of Sainsbury United Kigdom Four Broad Partnerships of Relationship Marketing (Morgan and Hunt 1994) Internal Partnerships-The research studies suggests the quality of relationship a company has with its customers largely depend on how the employees at the front line make customers. (Egan, 2008) Being a great place to work is rooted in Sainsburys heritage and values. Sainsbury plays a vital role in achieving the corporate business goals with the help of its colleagues working for them.1,50,000 of the colleagues together make it successful in delivering great customer service every single day. These individuals by all sense are the face of the company. Delivering great food at fair price and surpassing the customer expectations. The employees are treated in a manner by which retention of employees takes place motivating them to work for Sainsburys customers in the best manner. Sainsbury is proud to be awarded the peoples organisation by the CBI in Human capital Awards 2009.It was awarded in recognition of HR people management excellence. The first ever retailer who has been awarded a gold accreditation from Investors in people for the commitment made to improve business through investment in our colleagues. Out of 168 categories Sainsbury was successful in 165. (J SainsburyP LC) Supplier Partnerships- Two formal documents are held by Sainsbury which cover the commitments made to their suppliers and standard they expect in return. They take pride in having good supplier relations. They are the first supermarket to implement a voluntary code of conduct which went beyond the obligations in previous supermarket code of practice. They issue a supplier handbook to their suppliers which is legally binding code of commercial practice. (J SainsburyPLC). Sainsbury has thoroughly strengthened and widened grocery supply code of practice (GSCOP) which is in force from feb2010 following the competition commission report into the grocery market. Sainsburys supplier have training thereby they can support the skills of suppliers to ensure they can operate efficiently to meet our requirements for quality and sustainability. They are the worlds largest retailer Sainsbury is doing well in the retail sector. (J SainsburyPLC) Buyer Partnerships- Sainsbury engages with the shoppers on a day to day basis by requesting their feedback. (J SainsburyPLC).Sainsbury communicates that it understands it s customers and their needs. Sainsbury customers are mailed a calendar which is their on their wall for twelve months with a new image and a new text or idea every month. (Jenkinson Sain, 2003).Sainsbury does spend to genuinely understand their customers. Moreover it is vital in Integrated Marketing when it comes to big brands like Sainsbury having multiple customer communities. (Jenkinson Sain, 2003) Relationship Marketing ladder of loyalty External Partnerships- As Sainsburys does engage with organisations like NGOs and government and agencies to understand issues and making better decisions. (J SainsburyPLC) Stakeholders like Normative groups Diffuse groups 4.1 Normative groups have authority to regulate or control the actions of an organization (Godson, 2008) These would include Regulatory bodies, Governments, Trade associations, Professional associations, shareholders and finances. The Sainsbury boss fears new VAT rise under new government (Kollewe, 2010). 4.2 In Sainsbury they are committed in reducing the negative impact on the environment and aiming to be leaders in UK for environmental innovation. Climate change is affecting everyone so Sainsbury tries to reduce the environmental footprint as all nature of business has direct or indirect impacts but in retail distinction is is significant. They have been given an A rating in the consumer Focus Green to the Core? In 2010 a five year partnership has been announced with Imperial College, London and Grantham Institute for Climate Change. Sainsbury won Green Retailer of the Year Award at Drinks Business Green Awards on March 8th 2011. (Sainsbury, 2011) Customer Relationship Management As Mass Media Advertising on decline marketers are focussing more on CRM adopting it as the best way to win, retain and grow business. (Handen, 2000). Most definitions of CRM is based around the collection and use of customer data for specific customer-focused activities. (Walton, 2008)CRM is a buzzword that a buzzword thats really not so new (Gateway for India, 2005).CRM previously did allow the neighbourhood grocer to keep a track over few of his customers preferences. To recognise their needs and deliver them effectively. Technology has now allowed to go into future in this model. (Gateway for India, 2005).The CRM today brings the organization closer to the customers allowing the organization to understand and cater to their needs in a better manner. (Handen, 2000).Mass marketing done through advertising and effective campaigns may not reach customers so effectively as CRM can do today. (Handen, 2000) Sainsbury selects Teradata warehouse replacing Oracle and getting CRM solution.This would enable in implementation of CRM and communicating well with the targeted customers and personalized communication and decision making.Sainsbury wanted to carry out a initative in offering customers surpassing to their expectations (Sainsburyselects Teradata Warehouse and CRM solutions, 2001) Sainsbury developed customer relationship to win customers in 2011.As household budgets looked stretched further by tax increase and inflation.There are some elements which can be used to achieve focus on relationships to establish with the shoppers enabling them to win sales over their competitors. (News, 2011) Focus on value- Retailers are trying to promote heavily to their customers with price guarantees and promotional innovation among the key weapons in their communication strategies. (News, 2011) Trend one -Internet Internet is used widely to communicate across different channels.The sales is also recorded in conjunction the price message is also communicated properly. (News, 2011) Trend two-Promotional mechanics-The retailers come up with innovative promotional schemes to attract the customers so that sales would increase,deals such as buy 1 get 1 free.During festivals or some ocassions like Mothers Day, Valentines Day and Easter the promotion schemes becomes more significant in the retail calendars. (News, 2011) Loyalty cards and technology -Loyalty card scheme is been widely used by retailers.It has been gaining momentum helping the retailers to establish good customer relationship in future.To reward the shoppers indirectly encourages and tempts them to shop more which results in more sales. (News, 2011) Non-Food Alongside their strong food propositions Sainsbury approach to develop its hypermarket format and to utilize their extended space for general merchandize. (News, 2011) Customer Service-Customers not only purchase the service but the experience offered by the service organisation. (Adebanjo, 2001).Sainsburys had tried a scheme in the early 2008 which would enable the company to build in the use of Nectar data.Some printed communication could include Money-off coupons,promotional offers, advertising messages and recipie ideas.It did combine customer relationship marketing(CRM) programme with colour printer technology.Moreover the it would help the suppliers to understand how the system can help. (Talking Retail-Hub for grocery retail, 2007). Customer Satisfaction At Sainsbury customers are delivered great service making it easy and enjoyable experience for the customers to shop. (Sainsbury, 2011)(Hill,1999)Customers are satisfied on meeting their expectations otherwise they are dissatisifed. (Adebanjo, Understanding Customer Satisfaction-Uk food industry Case study, 2001).Customer complaints helps to identify the weakness of customer service higlighting areas of improvement.The customers whose complaints are attended and resolved are more likely to remain loyal and share the experience with others. (Adebanjo, Understanding customer satisfaction-Uk food industry case study, 2001).This would enable in handling customer complaints and useful for service and process improvement.Customer focus and to understand customers is increasing among organizations and has become essential for business success. (Adebanjo, Understanding customer satisfaction-Uk food industry case study, 2001).Being prompt and effective in responding to customer concerns and complaints.Compalints are dealt in the store wherever possible by the store duty manager.A team is formed in sainsbury to know customer insights and individuals working together to study trends and needs of customer.They undertake surveys each month.The stores are not aware when they are conducted as it is done secretly when the check is been made unless the stores are informed regarding their performance and scope of improvement.Several steps and initatives are taken sothat customers can easily locate the products on shelves.New approach to reduce queiuing times at check outs.The ambition of Sainsbury is 1 in front at all check outs in our store Self service check outs are introduced by them and hand hold scanner for customers in 34 stores are introduced. (J SainsburyPLC) Loyalty- Loyalty is a positive feeling that consumers may exhibit towards brands,services,stores,product,catgories, and activities. (Godson, Customer loyalty and Inovlement, 2008). Geniuine Loyalty and Repeat-buying behaviour-To distinguish between genuine loyalty and repeat-buying behaviour as organizations sometimes mistake that they have loyal customers but sometimes they may be repeat purchaser in the outlets. There are some reasons to support these (Godson, Customer loyalty and Inovlement, 2008) Lack of Choice- Some cases customers lack choice of options to use some services eg. Bus as a particular company bus may be operating through a particular route an no other companies would have introduced in the same route. Thus the individual may avail the same bus service not because of loyalty but because of convenience even though it may be expensive compared to its competitors but this company bus has monopoly in that bus route. Convenience-A customer may purchase from the nearby grocery outlet not due to loyalty but it being convenient for the individual. Lack of information or ignorance-Sometimes an individual shopping in one outlet like Sainsbury eg Chicken meat Slices of 400gm for one pound may purchase from Sainsbury itself with other items. Reason may be he is not aware about Netto offering Chicken meat slice of 410gm at the same price and more tasty. In such a situation the person is not informed about the alternative and would end up purchasing from the same store not because of loyalty. Customer Loyalty- To develop and maintain customer loyalty which represents a major contributing factor in a firms profitability. (Fulford, 2005).Some studies are of the opinion that customer loyalty positively influences and reduces on market cost and increases sales per customer.(Berry 1995). Loyalty and retailing-Earlier research shows retailing area concentrated mainly on behavioural aspects. However some studies shows little association between loyalty and socio economic status of the household. Customer Identification loyalty programs- Customers should be identified as an individual so that they can be reached directly and relationship can be established. Sainsbury in June 2002 introduced Reward for customers the Nectar Card. (East et al 1995, Mason,1991)Since then it has helped the company to know their customers and benefitting both the parties customer and the company. (Fulford, 2005).Loyalty schemes and programs are been introduced to increase frequency of sales and usage of products and secondly to retain customers base given expense of recruiting new customers and relatively profitability of loyal customers.(Uncles et al;2003).This manner customer loyalty could be increased and interest of using loyalty cards have taken place. Nectar Card introduced by Sainsbury- It was introduced on September 10, 2002. In grocery stores of Sainsbury this was a revolution brought in the loyalty programme. UKs four best known companies Sainsbury, Barclaycard, Debenhams and BP together created Nectar Card UKs most comphrensive reward programme. Extensive advertising on TV on all major channels was accompanied with press and outdoor advertising campaign. As per the extensive research conducted to cater consumer needs there are some features of Nectar programme listed. (Sainsbury, 2011) Choice- The nectar Card could be used to collect points not just for flights but to purchase groceries, in restaurants and for many other purposes. Speed-Nectar points could be earned by shopping at more than 1800 as participating outlets wherever individual shops does not make an individual wait for long number of years to collect enough points so as to claim their rewards. Simplicity-It is simple to use as one card, one points currency. Moreover this same card could be used in other stores like Barclays and customers purse would not bulge with number of loyalty cards and all the points collected would be in one card only. Ease-It is easy to use .The procedure is not complicated. Depending on what one individual wants to use points for Exchange points for Nectar voucher. Call Nectar direct or have points automatically deducted as and when the card is swiped. Huge Investment in Customer Loyalty since Launch of Nectar- On September 28,2009 Sainsbury had huge investment in customer loyalty since launch of Nectar. Pound multi million investment over 5 years Over 1 billion money saving coupons in store Staple everyday basics to help customers through economic downturn This major financial investment in a coupon scheme was to benefit 18.5 million customers retailers serve every week. The customer receive reward at the till with money-off coupons to make further purchase of branded and Sainsbury own brand products. (Sainsbury, 2011) Nectar Card took top spot in race for customers loyalty- More customers use Nectar card in comparison to other loyalty cards. The number of people using nectar card increased over 1million in making Nectar card scheme to be widely used across the country making it popular among customers. The reason being Nectar card widely been used by customers and the attraction for them to use it is because it has number of partners it is associated with. Recent growth in 2010 usage of Nectar card was driven by savvy shoppers who were wanting more of their money during recession. As said by Gwyn Burr, Sainsburys Customer Direct. There customers appreciate and have around 1million new card holders who have signed to take advantage of benefits. (J SainsburyPLC) Easy Jet joined Nectar- Recently on March13 2011 Easy jet joined Nectar loyalty programme. This new partnership created between UKs largest loyalty programme and UKs biggest airlines. This partnership enables Nectar collectors to exchange their nectar points for any easy jest flights in 550 destinations in 30 countries with no restrictions. An article published in The Sunday Times says Sainsbury Chief Justin King-Loyalty cards provide advantage as without loyalty schemes supermarkets are forced to make promotions for their customers as those without data are been drawn into more promotion as they lack sophisticated database. As in Sainsbury coupon at till scheme customers are specially targeted money-off vouchers (Robert, 2010). Internal and External Relationships marketing Internal Relationship Marketing- The vital role played by employees in customer satisfaction has become distinct clear. (Godson, Background and theory, 2008)According to Gummesson E.2002, creating relationships between the management and employee and functions is the aim of internal marketing within relationship marketing. The employees should be given training so that they can serve customers in a manner which would increase the goodwill of the company and consequently develop in having external contacts and tools for external marketing. The employees when treated well this would motivate them to serve the customers. Sainsbury employees are recruited and the staff are treated without any discrimination. Focus to deal with candidates with Equality and Diversity policy at all times. Sainsbury attach Human Resource development to cope up with environment changes not only including the training cost but also investment cost. The policies for Sainsbury disabled people are such that which does not discriminate them from other employees rather gives them an edge and treats them with equality. External Relationship Marketing- . Communication Tools- Traditional communication tools like to sell by attracting attention, promote and persuade prior of making sales. There are two aspects like Asking-To elicit from consumers and buyers to understand their need of the product .Telling-To inform them all the aspects of the product making them aware helping to decide, persuade for acceptance and prompt purchase action.(i.e selling the product to increase level of business and accelerate diffusion of process) (J.Varey,2002) Example of Marketing Communication PERSONAL IMPERSONAL Formal Market Research focus group Market dominated advertising. Informal Consumer dominates face-to-face conversion. Internet chat room Other tools of Communication- Advertising- Making customers aware and delays affect on sales due to learning curve of customers.Sainsbury does extensive advertsing.Sainsbury target shoppers while they are in buying mode.It has effective communication with its customers through advertisments Publicity-Contionous effort made to make other communications credible.Campaigns of Sainsbury does include proof of posting and research available.They capture both point of sale and point of purchase opportunity. Personal selling- Immediate effect on sales. Sales Promotion E-marketing Direct Marketing- Sainsbury does more of direct marketing to reach its target customers.The channel used to reach its customers is through website (Sainsbury.co.uk), advertising through the stores which are widespread acrros UK.The promotion tool used by them is Nectar Card to reward its loyal customers for the purchases made by them. Recommendations- Sainsbury should concentrate on how to lower the price compared to its competitor which wins more of the customers is due to maintain equilibrium between price and quality. Sainsbury concentrates more on food for the food lovers.As consumers nowdays have many options availaible like cheap tasty take-aways and restaurants offering them excellent ambience these would be threat for sainsbury food business.Therefore they should develop their array of product options more to offer customers. Sainsbury should do wider research so that it is successful in understanding its consumers. (n.d.). Retrieved april 3, 2001, from http://www.essaycoursework.com/modelanswer/business/essays/communications-sainsbury-retailer.php (n.d.). Retrieved april 07, 2011, from http://www.essaycoursework.com/modelanswer/business/essays/communications-sainsbury-retailer.php (2005). Retrieved April 10, 2011, from Gateway for India: www.gatewayforindia.com/technology/CRM.htm (2007, october 27). Retrieved march 07, 2011, from Talking Retail-Hub for grocery retail: www.talkingretail.com Adebanjo, D. (2001). Understanding customer satisfaction-a UK food industry case study. British food Journal , 36-45. Adebanjo, D. (2001). Understanding customer satisfaction-Uk food industry case study. British food Journal , 37. Adebanjo, D. (2001). Understanding Customer Satisfaction-Uk food industry Case study. British Food Journal , 36. Egan, J. (2008). Internal Partnerships. In J. Egan, Relationship Marketing:Exploring Relational Strategies in Marketing (p. 174). PEARSON EDUCATION. Fulford, M. R. (2005). Loyalty transfer from Offline to online stores in the Uk grocery industry. International Journal of Retail and Distribution Management (Vol-6), 444-446. Godson, M. (2008). Background and theory. In M. Godson, Relationship Marketing (p. 17). Oxford Press. Godson, M. (2008). Customer loyalty and Inovlement. In M. Godson, Relationship Marketing (p. 102). Oxford Press. Godson, M. (2008). External Relationships. In M. Godson, Relationship Marketing (p. 205). Oxford Press. Handen, L. (2000). Putting CRM to Work. In S. A. BROWN, CUSTOMER RELATIONSHIP MANAGEMENT (p. 8). JOHN WILEY SONS CANANDA LTD. J SainsburyPLC. (n.d.). Retrieved april 11, 2011, from http://www.j-sainsbury.com/cr/index.asp?pageid=59 J.Varey, R. (n.d.). Retrieved from Google Books. Jenkinson, A., Sain, B. (2003, May 15). Sainsburs Little Ones. Retrieved april 07, 2011, from Stepping-Stones: www.stepping-stones.org Kollewe, J. (2010, may 13). guardian.co.uk. Retrieved april 03, 2011, from guardian.co.uk: http://www.guardian.co.uk/business/2010/may/13/sainsburys-boss-fears-vat-rise-under-new-government News, S. (2011, January 17). Developingthe customer relationship to win in 2011. Retrieved april 12, 2011, from IGD Retail Analysis: www.igd.com/analysis/hub Reed, F. a. (2008). External Relationships. In M. Godson, Relationship Marketing (p. 205). Oxford Press. Robert, M. L. (2010, march 14). Loyalty cards provide advantage. Retrieved april 09, 2011, from www.businesstimeonline.co.uk Sainsbury. (2011). J Sainsbury plc. Retrieved april 11, 2011, from J Sainsbury plc : www.j-sainsbury.com Sainsburyselects Teradata Warehouse and CRM solutions. (2001, june 19). DS star . Walton, X. a. (2008). CRM. In M. Godson, Relationship Marketing (p. 141). Oxford University Press

Formation of the Trophectoderm Lineage Essay -- Anatomy, Cell Division

‘Formation of the trophectoderm lineage. The first cell fate decision in mammalian development’. The crucial outcome of the early mammalian development is the attachment of the embryo to the uterine lining. The cell population that will support this attachment, the trophectoderm (TE), is distinguished from the inner cell mass (ICM) at the blastocyst stage and this separation represents the earliest lineage restriction. Up to the 8-cell stage, the embryo is characterized by a loose structure, but then compaction follows, a phenomenon mediated by increased cell-cell adhesion (tight junctions, increased E-cadherin expression). Acquisition of a microvillus apical membrane domain, polarization of the cytoplasm and reorganization of cytoskeleton elements establish apicobasal polarity while blastomeres become flattened. (Gilbert, Fleming et al., 2001). Still at this stage, all cells maintain communication with their environment, but after sequential divisions they either take an inner or outer position in the late morula. By 32-cell stage, the blastocoel cavity is formed surrounded by the TE that will give rise to extraembryonic tissues (extraembryonic ectoderm and the trophoblast). Attached to one side of the TE epithelium, the ICM will form the embryo proper and nontrophoblast extraembryonic tissues. The molecular mechanisms behind this first differentiation event remain elusive. Clarification of these mechanisms will contribute to our understanding of early mammalian development and will support the field of stem cell biology and induced pluripotency. Conservative versus differantiative cell divisions. After the compacted morula, the embryo undergoes two rounds of cleavage, during which the two cell populations become gr... ...(Cdx2, Eomes, Fgfr2) were re-expressed after the introduction of exogenous Sox2. Therefore, Sox2 was suggested as an early player in the introduction of the TE lineage, but interactions with the other transcriptional regulators as well as actual contribution or not of maternal Sox2 mRNA still need to be illuminated. From all the above, it is understood that the transcriptional network regulating the first cell fate decision is complicated and yet not clearly defined. Recent evidence supports a dual role of Klf5 in lineage specification (Fig 4). Upregulation of Klf5 is critical for TE development (upstream of Cdx2 and in parallel to Fgf signal), whereas low levels of Klf5 are needed to maintain the expression of Oct4 and Nanog in the ICM. Still, the exact mechanism and the interactions with other members of the network need to be examined (Lin., et al., 2010).

Project Management Summary Essay

Strategic portfolio management plays an intricate part in project management. Through this paper, the reader will gain a stronger understanding of the relationship that strategic portfolio management plays in project management. Strategic Management Relation to Project Management Project management involves several parts, but the meaning must be understood first. â€Å"Project management is the planning, organizing, directing, and controlling of company resources for a relatively short-term objective that has been established to complete specific goals and objectives† (Kezner, 2013, p4). Knowing this allows the project manager to implement steps toward achievement of the defined goals and objectives. Part of these steps has to do with strategic management. Project management is strategically managed to advance the corporation’s organizational goals. Strategic management insures the right initiatives are pursued and supported with resources. Strategy today needs to align to a more fluid nature of business environments. It has to be flexible enough to adapt constantly to changing external and internal conditions. The relationship between strategic portfolio management and project management is a very important relationship. Strategic management compliments project management in that it attempts to ensure success by way of doing things at the most opportune time. If a company attempts something too early or too late then possible negative consequences may occur. Projects, within programs or portfolios, are a means of achieving organizational goals and objectives, often in the context of a strategic plan. Although a group of projects within a program can have discrete benefits, they can also contribute to the benefits of the program, to the objectives of the portfolio, and to the strategic plan of the organization. Conclusion As stated at the beginning of this paper â€Å"strategic portfolio management  plays an intricate part in project management†. The reader should now have a stronger understanding of the relationship that strategic portfolio management plays in project management. References Kerzner, Ph.D., H. (2013). Project Management: A Systems Approach to Planning, Scheduling, and Controlling (11th ed.). Retrieved from The University of Phoenix eBook Collection. Project Management Institute. (2013). A guide to the project management body of knowledge. (PMBOK guide). Newtown Square, Pa: Project Management Institute.

Regret by Kate Chopin Essay

In the short story â€Å"Regret† by Kate Chopin, a woman named Mamzelle Aurelie has to watch a neighbor’s four children for two weeks. Mamzelle is an old and lonely woman who never believed in love or marriage. She has never had a man, nor been married, and lives alone on her farm with some animals. She also has African Americans, or â€Å"negroes†, who work around her house for maintenance. Because of a dangerous illness that her mother acquired, the younger neighbor had to leave, and could no longer watch after her children. This is where Mamzelle comes in, who has never had children before. In the beginning, she has great problems managing the children. However, after a short period of time, she begins realizing that humans need more than just food and a place to sleep. This is when she really starts to develop a relationship with the children. Once the children return to their mother, Mamzelle cries very heavily in remorse. In the beginning, Mamzelle is described as â€Å"a good strong figure, ruddy cheeks† and â€Å"a determined eye†. She wears â€Å"a man’s hat† and â€Å"a blue army overcoat†. and even sometimes â€Å"top-boots†. From her brief description, it is clear that there is no femininity, nor does there appear to be any desire to become more feminine. Before meeting the children, there was no desire to become more feminine, until realizing what she had been missing out on. She is forced to play a feminine role, by cooking, sewing, and telling the children bedtime stories to fall asleep. She softens to the point in which she cries, and carries a regret in her heart from never having her own children. The main theme of the story, which is the title of the poem, is regret. The woman in the story has lived a lonely life, and she thought that she was happy with the life she had. It wasn’t until taking care of her neighbor’s children did she realize what she was missing out on by being alone. For the first time, while caring for those children, she began to realize all the joys and sadness that life brings. She has regret that she didn’t live life to its fullest, regret that she didn’t want that priceless joy in her life,  and regret that she was too old to try and acquire it.

Modeling Product Line Variants

CNC &CSEE – 2013 Complete Program Schedule Registration-8. 00AM— 8. 30AM Date:22-Feb-2013 Hall I Session 1 Time: 8. 30AM – 11. 15 AM Chair 1: Dr. Janahanlal Stephen ( Ilahia Chair 2: Dr. Yogesh Chaba ( Guru College of Engg & Tech, India) Jambheshwar University of Sc. & Tech. India) Paper ID Title Registered Author CNC2013 ­Ã‚  27  F On ­line  Power  System  Static  Security   Sunitha  R Assessment  in  a  Distributed  Computing  Frame Work CNC2013 ­Ã‚  30  F Multiple  Automatic  Design  Vector  Generation  for   Selva  Kumar  R   Efficient  Systolic  Architecture  using  NICCNC2013 ­Ã‚  32  F A  Rough  Set  Based  Feature  Selection  Algorithm   S  Ã‚  Muthurajkumar for  Effective  Intrusion  Detection  in  Cloud  Model CNC2013 ­39  F Sub ­feature  Selection  with  Privacy  in Hemanta  Kumar Decentralized  Network  based  on  Fuzzy Bhuyan Environment CNC2013- 54 F Active  Inductor  based  Tunable  VCO  for  UMTS,    J. Manjula CDMA  2000,  EDGE,  Flash  OFDM  and  802. 15. 4 Applications CNC2013 ­Ã‚  56  F An  Efficient  Design  Approach  for  Low  Leakage  &   Shweta  Singh   High  Performance  MTCMOS  Circuit;  with  NBTI Aware  Analysis CNC2013 ­Ã‚  61  F A  Novel  Fingerprint  Indexing  Technique  based   N  Ã‚  Poonguzhali n  Level ­1  and  Level ­Ã‚  2  Features CNC2013 ­Ã‚  68  F A  Review  on  Security  in  Vehicular  Network Bhagyashree Gadekar  (Dharaskar) CNC2013 ­Ã‚  72  F Personal  Authentication  based  on  Angular   K. Usha Geometric  Analysis  using  Finger  Back  Knuckle Surface CNC2013 ­Ã‚  76  F A  New  Trust  Management  Mechanism  for   A  Sudhir  Babu Improving  the  Performance  of  DSR  Protocol CNC2013- 85 F Framework of an Automata Capable of Modeling Arpit Reversibility along-with Concurrency and Probabilistic Environment CNC2013-534 F Computational Solution of First Order Linear Elayaraja AruchunanFredholm Integro-Differential Equations by QuarterSweep Successive Over Relaxation Method Tea Break 11. 15AM – 11. 30 AM Official Inauguration -11. 30AM—12. 00 PM Key Note-12. 00 PM—12. 45 PM Photo Session-12. 45 PM — 1. 00 PM Lunch Break- 1. 00 PM—2. 00 PM Date:22-Feb-2013 Hall I Chair 1: Dr. Janahanlal Stephen ( Ilahia College of Engg & Tech, India) Session 2 Time: 2. 00 PM – 4. 00 PM Chair 2: Dr. Deshmukh Ratnadeep (Dr. Babasaheb Ambedkar Marathwada University, India ) Paper ID Title Registered Author CNC2013-535 F Efficient  computer  aided  system  based  on   B. Sridhar athematical  morphology  and  higher  order partial  differential  equations  for  breast  cancer detection CNC2013 ­544  F Fuzzy  Based  Node  Disjoint  QoS  Routingà ‚  in   Vijayashree  Budyal MANETs  by  Using  Agents CNC2013-546 F Trust Assessment Policy Manager in Cloud Ajay Basil Varghese Computing CNC2013-556 F An  Analysis  of  Linear  and  Non ­linear  Controller   A. Rameshkumar on  Quasi ­Resonant  Buck  Converter CNC2013-558 F Prefiltering Approach to the Non-Blind Beamforming Swapnil M. Hirikude Algorithm for Smart Antenna CNC2013 ­Ã‚  34  S A  Gaussian  Plume ­based  Population  Exposure   Manish  VermaApproach  to  Railroad  Transportation  of Hazardous  Materials CNC2013 ­Ã‚  44  S Artificial  Neural  Network  Based  Learning  in   Mithra  Venkatesan Cognitive  Radio CNC2013 ­Ã‚  50  S Speech  Recognition  using  Hidden  Markov  Model Varsha  N  Degaonkar CNC2013 ­525  S Optimization  of  Inter ­satellite  Link  (ISL)  in   Amandeep  Kaur Hybrid  OFDM ­IsOWC  Transmission  System Tea Break 4. 00 PM â€⠀œ 4. 15 PM Date:22-Feb-2013 Hall I Session 3 Time: 4. 15 PM – 5. 45 PM Chair 1: Dr. Yogesh Chaba ( Guru Chair 2: Dr. Deshmukh Ratnadeep Jambheshwar University of Sc. & Tech. (Dr. Babasaheb Ambedkar Marathwada India) University, India ) Paper IDTitle Registered Author CSEE2013- 10 F Classification of Devnagari Handwritten Characters Dinesh V. Rojatkar using Single Hidden Layer Neural Network with Mixed Activation Function CSEE2013- 15 F Fuzzy Logic Controller with Maximum Power Point Arulmurugan R Tracking Using Creative Design of DC to DC Buck Converter for Photovoltaic Power System CSEE2013-519 F Power  Gating  Approach  for  Design  of  45nm  Low   Chhavi Saxena Ground  Bounce  Noise  Carry  Look  Ahead  Adder Circuit CSEE2013- 8 S An Optimization Approach for Power Factor S. Neelima Correction and Capacitor Placement in a Distribution SystemCSEE2013- 502 S Wireless  Sensor  Network  (WSN)  Using  Particle   Shekh  Md Swarm  Opti mization Mahmudul  Islam CSEE2013- 521 S Simulation and Design of SRF Based Control Gnanaprakasam D CSEE2013- 14 P CSEE2013-520 P Algorithm for Three Phase Shunt Active Power Filter Effect of Energy storage Devices in Hydrothermal Power Systems by Using Various Controllers Fuzzy Controlled Shunt Active Power Filter for Line Harmonic Mitigation B. Partheeban Durgalakshmi. K Date: 23-Feb-2013 Hall I Chair 1: Dr. Janahanlal Stephen ( Ilahia College of Engg & Tech, India) Paper ID CNC2013 ­Ã‚  65  F CNC2013- 11 S CNC2013 ­Ã‚  22  SCNC2013 ­Ã‚  33  S CNC2013 ­Ã‚  55  S CNC2013 ­Ã‚  57  S CNC2013 ­59  S CNC2013 ­Ã‚  64  S CNC2013- 71 S CNC2013 ­Ã‚  82  S CNC2013 ­Ã‚  87  S Session 4 Time: 9. 00 AM – 11. 00 AM Chair 2: Dr. Deshmukh Ratnadeep (Dr. Babasaheb Ambedkar Marathwada University, India ) Title Registered Author K ­phase  Erlang  Distribution  method  in  Cloud Ayush  Agarwal Computing A Framework for Evaluating Web Service based on B Taslina Threat Patterns Integration  of  Customizable  Wireless  Sensor A  Ã‚  Lakshmi Node  with  Cascade  Control  System Sangeetha A  Meta ­Heuristic  Approach  to  Rail ­Truck Manish  Verma Intermodal  Transportation  of  Hazardous MaterialsWeMDAG:  Web  Sequential  Pattern  Mining  using   Srikantaiah  K  C Directed  Acyclic  Graph A  Semantic  Web  Approach  to  Verifying  Product Sheikh  Md. Alam Line  Variant  Requirements Hossain Privacy  for  Feature  Selection  in  Distributed  Data   Hemanta  Kumar   Mining  using  Knowledge  based  Data  Support Bhuyan An  Effective  Resource  Allocation  Scheme  in M  Ã‚  Prasad Relay  Enhanced  LTE ­A J. Sengathir Selfish  Aware  Mathematical  Model  Based  On Conditional  Reliability  Expectation  Coefficient A  Unified  Architecture  for  Surfacing  the G  Ã‚  Pavai Contents   of  Deep  Web  Databases Multi ­Objective  Clustering  Using  Artificial  BeeSeyed  Saleh Colony Rastkhadiv Tea Break 11. 00 AM – 11. 15 AM Date: 23-Feb-2013 Hall I Session 5 Time: 11. 15AM – 1. 00PM Chair 1: Dr. Janahanlal Stephen ( Ilahia Chair 2: Dr. Yogesh Chaba ( Guru College of Engg & Tech, India) Jambheshwar University of Sc. & Tech. India) Paper ID Title Registered Author CNC2013-514 S P Asha Mining  Interesting  Association  Rules  with  a Heterogeneous  Environment CNC2013-516 S Multilevel Cryptography Scheduler Chaitali Chandankhede CNC2013 ­529  S A  Review  of  Matrix  Converter  and  Novel  Control   K  V  Kandasamy Method  of  DC ­AC  Matrix  ConverteCNC2013 ­549  S Impact  of  Fin  Dimensions  and  Gate  Dielectric   Kiran  Bailey Thickness  on  the  Static  Power  Dissipation  of  6T ­ FinFET  SRAM  cell Reconfigurable  Supercell  Design  f or  Pseudo Inverse  Module  using  Xilinx  System  Generator CNC2013 ­37  P Comparative  study  of  Effects  of  delay  in  Load Balancing  scheme  for  highly  load  variant Interactive  Applications CNC2013 ­Ã‚  51  P A  Novel  Approach  For  De ­Noising  CT  Images CNC2013  Ã¢â‚¬â€œÃ‚  52  P Highly  Parallel  Pipelined  VLSI  Ã‚  Implementation   of  Lifting  Based  2D  Discrete  Wavelet  Transform CNC2013 ­Ã‚  63  P Enhancing  the  security  framework  in  cloud C infrastructureCNC2013 ­511  P Challenging  Issues  in  Inter ­Satellite  Optical   Wireless  Systems  (IsOWC)  and  its  Mitigation Techniques CNC2013 ­513  P Policy  Driven  Dynamic  LUN  space  optimization   Based  on  the  Utilization CNC2013 ­515  P Challenging  Issues  in  VANET  Network  and  its   Routing  Algorithms ­An  Analysis CNC2013-562 S Shirly Edward. A Sampada  S Kalmankar Mredhula  Ã‚  L Jayaraj  U  Kidav Kiran  S Aparna  B  Bhat Amandeep  Kaur Taranisen  Mohanta Shashi  Kant Lunch Break 1. 00 PM – 2. 00 PM Date: 23-Feb-2013 Hall II Chair 1: Dr. Yogesh Chaba ( Guru Jambheshwar University of Sc. & Tech. India) Paper IDCNC2013-526 P CNC2013 ­532  P CNC2013 ­540  P CNC2013-545 P CNC2013-574 P CNC2013-576 P CNC2013 ­582  P CNC2013-560 T CNC2013 ­563  T CNC2013-577 T Session 6 Time: 2. 00PM – 3. 45PM Chair 2: Dr. Deshmukh Ratnadeep (Dr. Babasaheb Ambedkar Marathwada University, India ) Title Registered Author Information Extraction in Knowledge Grid based on Praveen Desai Algebraic Approach using Software Agents An  Analytical  Approach  To  Analyze  The  Impact   Usha  G   Of  Gray  Hole  Attacks  In  Manet A  Comparative  Study  of  Different  Load Pooja  Gandodhar Balancing  Techniques  for  heterogeneous  nodes P. V. MuralidharSpectral  Analysis  Of  Shadow  Ã‚  Window ­FIR Filters An Integrated Framework for IT Infrastructure V. R. Elangovan Management by Work Flow Management using Hierarchical Tree Structure Evaluate  Combined  Sobel ­Canny  Edge  Detector   Luma Salal Hasan for  Image  Procssing A  Secure  Software  Engineering  Perspective Arun  Mishra Agent Based Aggregation of Cloud Services- A Sreedevi R. Research Agenda Nagarmunoli How  Unstable  is  an  Unstable  System  ? Garimella  Rama Murthy Service Selection using Non-Functional Properties K. Ponmozhi in MANETs Tea Break- 3. 45 PM—4. 00 PM Closing Ceremony 4. 00 PM – 4. 30 PM

Reviewing Company's Mission Statements Research Paper

Reviewing Company's Mission Statements - Research Paper Example It should also be the standard with which the company is willing to be evaluated. According to Bart and Tabone (1998), mission statements should be ‘enduring, passionate, and lacking in specific quantitative measurements’. However, there are circumstances when a company finds its mission statement outdated and is often misaligned with new business objectives. There are times when a company’s mission statement is no longer â€Å"relevant in addressing to new realities† (Radtke, 2009) and thus be a subject for review to â€Å"reflect changes in institutions, as well as in the environments within which the institutions are called on to function† (Bart & Tabone, 1998). This paper examines such instances when companies modify and alter their mission statements in accordance to the changes in corporate values and the business environment. The paper should further explain why corporations are spending time reviewing their mission statement and why this has become an increasing concern for the organization. Mission Statement and Its Impact The main benefit of crafting an effective mission statement is that it creates an impact to people who get exposed to it. According to Abrahams (2007), a well-crafted mission statement serves as a â€Å"practical focus for individuals within the corporation†. This means that company statements often inspire and influence certain needs and aspirations of the organization and its employees. When assimilated into the organization’s culture, mission statements become an integral part of the strategic planning process of the company (David & Pierce III, 1987). In other words, it helps company managers and employees to stay focused on the organization’s goals. However, a mission statement is not only be beneficial to people within the company but also to its target audience – customers, investors, and possibly donors. Birbaum (2004) emphasized the significant impact of a company ’s mission statement to its customers because it is what defines them. When people are presented with an organization’s statement of intent, it gives them a clear picture of what the organization is trying to do. Because of these reasons, mission statements are considered as â€Å"an actual blue print for a company’s future and ultimately, its success† (Abrahams, 2007). When the organization successfully integrates the goals and values expressed in its mission statement and acts according in accordance to its principles, then it secures its morale and strengthens its reputation as a company. On the other hand, when a company succumbs to weaknesses and failures inside and outside the organization, its morale crumbles and its reputation becomes shaky. Mission Statement and Its Limitations An organization’s mission statement is central to its business strategy. As such, it is important that company statements should be, according to Bart and Tabone (1 998), â€Å"enduring (i.e., they should not have a time frame); passionate (i.e., they should be emotionally charged); and lacking in specific quantitative measurements (i.e., financial goals)†. However, Grunig & Kuhn (2008) further extends these characteristics of mission statements into reasons why it should be flexible and dynamic. The authors argued that while a mission statement does not include a time frame for its validity, it should nevertheless remain under review